What Shoppers Want Right NOW!

During this new pandemic adjustment period, our needs are quite different. To some degree we’re learning as we go what’s selling online. So, if you’re wondering what to bring to us now, here’s some tips. We’re much more focused on what we take because we can’t process or move the volume that the stores do when both are open 7 days. Right now it’s just me, and thankfully now, Amanda-Jean, to double-handedly process, photo and put merchandise on the website for sale. So, we’ll probably pass on many things like solid colors or basics.

Shoppers are focused on comfortable, easy wear & care clothing. Stretchable and loose are big pluses right now. We have no market for structured or tailored career-wear or special occasion wear. We need knit tops and tunics, pull on and drawstring- waist pants. Colorful and fun patterns and details are much sought-after!

Here’s some guidelines on what is working best:

Top Ten Selling Categories


  1. Bright, fun, colorful print tops & tunics
  2. Comfortable pants like joggers and wide leg
  3. Sneakers & Trainers
  4. Workout wear
  5. Designer Sunglasses
  6. Sandals
  7. Crossbody bags & totes
  8. Brand name jewelry like Tiffany & Co
  9. Sweatshirts
  10. Ankle boots

Top Ten Selling Brands

  1. Eileen Fisher
  2. Athleta
  3. Cut Loose
  4. Johnny Was
  5. Lululemon
  6. Zella
  7. Nike
  8. Dansko
  9. Anthropologie
  10. Kate Spade

Author: Chris Gauger

Chris is a self-confessed resale fashionista. A fashion recycler from an early age, she learned the consignment business from her mother, Jan Gauger, at omt divine resale in Lincoln, Nebraska. Chris moved to Portland, Oregon in 1990 and immediately felt at home, among her people. She started Here We Go Again Deluxe Resale Boutique in 1992 and has never looked back. The second location of her store opened in 1997. Chris loves pretty much everything about clothes and fashion, but she has a serious boot and shoe addiction that is fed by the two stores. It's doubtful she will ever be recovered. In addition to clothes, Chris loves mentoring young women and teaching them about what it takes to run and manage a small business. She has employed some pretty remarkable women over the years and is grateful for all they've done to help grow Here We Go Again. She is a Hoosier by birth, but was raised in Nebraska. She has two sisters who continue to run the consignment store there, and one brother who has sense enough to stay out of the way. Her husband of twenty-seven years, is a land use planner and the fix-anything-guru that Chris relies upon more often than she'd like.

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