How We Get There Matters

The end justifies the means. Does it though? How we get there matters. The values we espouse along the way affect the goal we achieve, and in fact, can make it more meaningful.

At the risk of introducing a rather obscure term, “end-gaining” has been on my mind of late. Decades ago, in a previous life (figuratively) I studied a physical training called Alexander Technique. You don’t need to study it in depth to understand one of the core concepts, called end-gaining. The crux is that humans often want to focus on our end goal, instead of focusing on how we attain it. We want to just get through it, to get on to the next thing. In the process, we forget to focus on the present.

In our present moment, as much as we want to see the end of this pandemic, it’s critical to remember that we’re still in it.

I’m beyond grateful to still be in business, and for the support of our community. But being true to our values matters more. Success can be measured in many ways, and while the financial component is a critical part, it’s not what keeps me going, or drives most of my decisions. This year especially, HWGA feels like a community. What’s important to me is that we engage in a meaningful way with you, whether that’s bringing a ray of sunshine with a great find, helping you streamline your closet, or giving your cute dog a cookie at our front door.

Come see us soon! And if you’re wanting a little ray of sunshine to brighten your day and your closet, the shop is full of color.

At the same time, we’re looking for all kinds of designer labels for consignment. Tackle two tasks in one, bring us some Spring & Summer women’s clothing to consign. We’ll review it while you shop!

xoxo ~chris


Author: Chris Gauger

Chris is a self-confessed resale fashionista. A fashion recycler from an early age, she learned the consignment business from her mother, Jan Gauger, at omt divine resale in Lincoln, Nebraska. Chris moved to Portland, Oregon in 1990 and immediately felt at home, among her people. She started Here We Go Again Deluxe Resale Boutique in 1992 and has never looked back. The second location of her store opened in 1997. Chris loves pretty much everything about clothes and fashion, but she has a serious boot and shoe addiction that is fed by the two stores. It's doubtful she will ever be recovered. In addition to clothes, Chris loves mentoring young women and teaching them about what it takes to run and manage a small business. She has employed some pretty remarkable women over the years and is grateful for all they've done to help grow Here We Go Again. She is a Hoosier by birth, but was raised in Nebraska. She has two sisters who continue to run the consignment store there, and one brother who has sense enough to stay out of the way. Her husband of twenty-seven years, is a land use planner and the fix-anything-guru that Chris relies upon more often than she'd like.

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