De-lightful, De-lovely, De-luxe

Here we go again logo, designer consignment

Why  “deluxe?”   I recently had a discussion with one of my staff about why we chose to use this word and what it means.  Is it designer?  Is it to imply that we only take high-end merchandise?  Does it imply a certain elitism?  Depending on which dictionary you consult, deluxe can mean “sumptuous, high quality, lavish or, of a superior kind.”

I specifically chose the word deluxe, not to indicate that we are exclusively designer consignment, or that we don’t accept or stock any mid-range brands in our resale stores; but more to indicate that you get a an unexpected something extra when you shop at Here We Go Again Deluxe Resale Boutique.  When I was a kid a “deluxe” hamburger – tomato, lettuce, maybe some extra special sauce; a hamburger was just a hamburger on a bun.  I view our version of deluxe in the same tradition as the New Orleans’ concept of “lagniappe,” a little something extra at no cost.  An amuse-bouche.Lagniappe, designer consignment Our “deluxe” indicates that our service is superior, that you’ll get a friendly staff person every time (or I want to hear about it if you don’t!), that our stores will be clean and bright,  playing fun music, and we may be pouring a little champagne from time to time as well!  I specifically choose not to capitalize the word to indicate that we don’t take ourselves too seriously; and though we may ‘ooh and ah’ over the couture and designer labels when they’re consigned, it’s just as much the quality we revere, and not exclusively the name.

Sure, we take designer labels, and we love them!  But more than that, we love style, and truly attempt to stock quality stylish clothes at many price levels, recognizing that not everyone wants or cares about a Prada handbag, a pair of  Louis Vuitton booties, Chanel sunglasses or a Marc Jacobs dress.Louis Vuitton booties, designer consignment

We get it – sometimes you just want an Ann Taylor Loft cardigan, a Talbots skirt, or new Nike workout gear.  Sometimes, you just want a new fun top to change up your wardrobe options.  Work wear shouldn’t break your budget and a new Happy Hour outfit should leave you plenty of scratch to splurge on a drink and snacks.

So think of us when you do want a truly outstanding designer piece for a fraction of the original retail, but shop us often for your everyday career dressing, or knock-around comfy clothes, too!

Author: Chris Gauger

Chris is a self-confessed resale fashionista. A fashion recycler from an early age, she learned the consignment business from her mother, Jan Gauger, at omt divine resale in Lincoln, Nebraska. Chris moved to Portland, Oregon in 1990 and immediately felt at home, among her people. She started Here We Go Again Deluxe Resale Boutique in 1992 and has never looked back. The second location of her store opened in 1997. Chris loves pretty much everything about clothes and fashion, but she has a serious boot and shoe addiction that is fed by the two stores. It's doubtful she will ever be recovered. In addition to clothes, Chris loves mentoring young women and teaching them about what it takes to run and manage a small business. She has employed some pretty remarkable women over the years and is grateful for all they've done to help grow Here We Go Again. She is a Hoosier by birth, but was raised in Nebraska. She has two sisters who continue to run the consignment store there, and one brother who has sense enough to stay out of the way. Her husband of twenty-seven years, is a land use planner and the fix-anything-guru that Chris relies upon more often than she'd like.

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