Why “deluxe?” I recently had a discussion with one of my staff about why we chose to use this word and what it means. Is it designer? Is it to imply that we only take high-end merchandise? Does it imply a certain elitism? Depending on which dictionary you consult, deluxe can mean “sumptuous, high quality, lavish or, of a superior kind.”
I specifically chose the word deluxe, not to indicate that we are exclusively designer consignment, or that we don’t accept or stock any mid-range brands in our resale stores; but more to indicate that you get a an unexpected something extra when you shop at Here We Go Again Deluxe Resale Boutique. When I was a kid a “deluxe” hamburger – tomato, lettuce, maybe some extra special sauce; a hamburger was just a hamburger on a bun. I view our version of deluxe in the same tradition as the New Orleans’ concept of “lagniappe,” a little something extra at no cost. An amuse-bouche. Our “deluxe” indicates that our service is superior, that you’ll get a friendly staff person every time (or I want to hear about it if you don’t!), that our stores will be clean and bright, playing fun music, and we may be pouring a little champagne from time to time as well! I specifically choose not to capitalize the word to indicate that we don’t take ourselves too seriously; and though we may ‘ooh and ah’ over the couture and designer labels when they’re consigned, it’s just as much the quality we revere, and not exclusively the name.
Sure, we take designer labels, and we love them! But more than that, we love style, and truly attempt to stock quality stylish clothes at many price levels, recognizing that not everyone wants or cares about a Prada handbag, a pair of Louis Vuitton booties, Chanel sunglasses or a Marc Jacobs dress.
We get it – sometimes you just want an Ann Taylor Loft cardigan, a Talbots skirt, or new Nike workout gear. Sometimes, you just want a new fun top to change up your wardrobe options. Work wear shouldn’t break your budget and a new Happy Hour outfit should leave you plenty of scratch to splurge on a drink and snacks.
So think of us when you do want a truly outstanding designer piece for a fraction of the original retail, but shop us often for your everyday career dressing, or knock-around comfy clothes, too!